Well it’s about damn time!
I’m not a huge fan of fashion; as many of you know, I spend most of my time in gym clothes. But there’s another reason.. I have always hated the monolithic (emaciated) look presented on fashion runways. That all changed with #NYFW2015.
Plus-size clothing manufacturer Lane Bryant debuted its new campaign called #PlusIsEqual and it’s phenomenal!
According to Lane Bryant figures, 67% of women are between sizes 14-24 but they are sorely underrepresented in the media, something they want to see changed.
Now, as my friend and trainer Nicole Sanders of Ladimax Sports and Fitness says, being big doesn’t necessarily mean you are unhealthy. But if you are overweight because you are not eating the right things or exercising, well that is a different ball game. That IS unhealthy.
The thing I love about this campaign is the acknowledgment that not everyone is the same size. Not everyone can be a size 6 or wants to be. Women come in all shapes, sizes, colors, attitudes and they are all remarkable. Isn’t it time we celebrate our diversity?
What do you think of Lane Bryant’s new #PlusIsEqual campaign? Check out the video below then leave a comment!
And speaking of fitness, check out The Great Outdoors! 7 Get Fit Sports You Can Do Outside