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Good Enough Mother And Lane Bryant’s #PlusIsEqual Campaign (VIDEO)

Screen Shot 2015-09-15 at 7.30.00 AMGood Enough Mother And Lane Bryant’s
#PlusIsEqual Campaign

 

Well it’s about damn time!

I’m not a huge fan of fashion; as many of you know, I spend most of my time in gym clothes. But there’s another reason..  I have always hated the monolithic (emaciated) look presented on fashion runways. That all changed with #NYFW2015.

Plus-size clothing manufacturer Lane Bryant debuted its new campaign called #PlusIsEqual and it’s phenomenal!

According to Lane Bryant figures, 67% of women are between sizes 14-24 but they are sorely underrepresented in the media, something they want to see changed.

Related: Good Enough Mother: The Little Miracle That Is Mira Fit

Now, as my friend and trainer Nicole Sanders of Ladimax Sports and Fitness says, being big doesn’t necessarily mean you are unhealthy. But if you are overweight because you are not eating the right things or exercising, well that is a different ball game. That IS unhealthy.

The thing I love about this campaign is the acknowledgment that not everyone is the same size. Not everyone can be a size 6 or wants to be. Women come in all shapes, sizes, colors, attitudes and they are all remarkable. Isn’t it time we celebrate our diversity?

What do you think of Lane Bryant’s new #PlusIsEqual campaign? Check out the video below then leave a comment!

 

 

And speaking of fitness, check out The Great Outdoors! 7 Get Fit Sports You Can Do Outside

by Rene Syler at Mode!

2 Comments

  1. Patty

    September 15, 2015 at 8:32 am

    There’s a difference between plus size and obese. The only time I was a size 6 was as a teenager and definitely before kids. Why does a store have to market to larger woman anyway? Why can’t all designers/manufacturers make women’s clothing in all sizes? I have no clue – guess there’s still too much ‘fat’ shaming.

  2. Rene Syler

    September 15, 2015 at 9:25 am

    I think it’s because not every fashion style looks good on every body type. I guess stores market to specific targets the same way radio stations/TV stations have certain audiences. Lane Bryant’s audience might be older, middle aged women. Why would they carry short shorts that appeal to 20-somethings?

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Combing the aisles at Target in search of the best deal on Cheerios, it hit Rene Syler like the stench of a dirty diaper on a hot summer’s day. Not only is perfection overrated its utterly impossible! Suddenly empowered, she figuratively donned her cape, scooped up another taco kit for dinner and Good Enough Mother was born.

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