Life Lessons:
Craig Wolfe

*Are you happy at the moment?

Oh most definitely

*If you could go back and say anything to your 16-year-old self now – what would it be?

You know, everything you ever took seriously really wasn’t. Make sure to use your life to learn to be able to observe and rest with whatever thoughts arise in you mind and don’t feel a need to follow after them or expand on them. Just learn to rest in the moment no matter what is occurring and you will discover that in fact, all is good and useful.

*What’s the most important thing you’ve learned this year?

There is no limit to what you can do if you follow your passion while giving up any fears in doing so. Thus we just launched our new chocolate company which is so different from our core business, but is just a love of ours. You can see more at I noticed that people following their passions are naturally fearless while doing so. That’s the power of loving what you do!

*What do you most want to achieve in the next 12 months?

Now that we’ve returned the whole rubber duck industry back to America – – to be the only ones making them here once, I want to really expand that business so more and more people find that they can actually have rubber ducks made in America once again. Also, I really want to share our Spooning Chocolate experience – – with as many people as possible to introduce a whole new ritual chocolate drinking experience where people slow down and really experience what it is to drink pure hot melted chocolate with nothing else added…. To really slow down and enjoy it with a spoon in just hot water. It like a Chocolate Japanese tea drinking ceremony. It’s so amazing to have something that is totally dairy free, nut milk free, soy milk free, gluten free, and just in water that can taste so amazing and fulfilling. I want people to be able to enjoy that pure experience. And as you can tell from the testimonials on the website…they are!

*What’s your secret to happiness?

Wisdom…..and by that I don’t mean book knowledge, but knowledge of how things really work in the world. That is, noticing how your mind affects your reality and how seeing that anything you are experiencing as troubling is a function of how you are relating to it in your own mind. That is priceless wisdom as it frees you from depending on your happiness from outside yourself as you realize that nothing externally has the power to take away that happiness….that is real freedom!

And also, Love and Compassion….nothing is more fullfllling and makes one happier as a human being than loving another and feeling compassion for another.

*What one ritual or practice keeps you grounded?

Resting in spaciousness and allowing myself to totally rest and feel whatever is arising within me without a need to interpret it or change it into something else.

*What’s your biggest regret?

I sure wish that I had known all these things I am writing about when I was younger. I wish they would teach us these basic tenets of life beginning when we are very young so we could practice it over a lifetime. That being said, I am so grateful to have discovered it at all as opposed to never!

*What’s the most important lesson you’ve taught your kid(s)?

Do not take anything seriously and do not blame others for your unhappiness as unhappiness is a state of mind so you ALWAYS have the power to free yourself from it. Now that is true freedom as you are not dependent on anything or anyone for you ultimate happiness.

*What bad habit would you most like to change about yourself?

I would like to be able to rest in this spacious feeling no matter what seemingly painful physical or mental issue arises. But though I can’t always do that, I am grateful that I at least have something I can practice and resort to so at least I can more and more rest with difficult circumstances in life and business and not be disturbed by them.

*Aside from motherhood/fatherhood and marriage what are you most proud of in your life?

First, that I was able to help one of my most cherished Tibetan Buddhist teachers create a line of pristine Buddhist artwork that he was trained in that can now be passed on to generations of people who might never had had access to it. I was able to do this before we passed away last year and I think I am as proud about this as anything I have accomplished.

I also feel happy that I could return a whole industry and jobs to America that originated here.

And most of all, I am happy that I actually began in some small way to become a more compassionate person in my life and be able to help others I love.

*When were you happiest?

I would say today.

*What ten words best describe you?

Simple, fulfilled, happy, grateful, humorous, inquisitive, passionate, loving, well-intentioned, energetic

Craig Wolfe was the largest publisher in the country of artwork from television commercials having created the first ever animation art lines for Coca-Cola, Anheuser-Busch, M&M/Mars, Pillsbury, etc. He then went on to sell that company to create CelebriDucksWith this company, he created a whole new art form of celebrity rubber ducks of the greatest icons of film, music history, and athletics selling over a million ducks and voted one of the top 100 gifts by Entertainment Weekly while being featured on hundreds of TV shows, magazines, and newspapers including The Tonight Show. 
Craig then addressed the importance of bringing jobs and industries back to America. The rubber duck was invented in America. Now all are made overseas. CelebriDucks brought the whole industry back to the USA to be the only one making them in America once again! CelebriDucks is currently doing them for everyone from Harley-Davidson to The Future Farmers of America.

This past year, CelebriDucks launched their Cocoa Canard chocolate business beginning with their dairy free and gluten free Spooning Chocolate which is one of the only hot chocolates to instantly mix in a cup of hot water without ever missing the milk!