Monday Morning Motivation:
How To Build A Brand In 5 Easy Steps
Hola and Happy Monday!
Well, my peeps, as you read this, I am airborne; taking yet another fight to another part of the country to partake in another wonderful adventure this life has afforded me.
I can’t give you a whole lot of detail yet but I will soon.. but I will say this; I have been tapped to host a new talk show that will tape in LA. Okay, that’s all for now. But the reason I want to share even just that little bit is because I think it illustrates the point I want to make in today’s Monday Morning Motivation. The above picture depicts how I built Good Enough Mother. You see, Good Enough Mother, the brand, is right at the center; it is the engine that drives everything. The spokes represent offshoots of the brand, important, but they are merely a magnifier of the brand engine.
That’s my ultimate philosophy. No, I don’t have a marketing degree but I am a student of life and have learned a thing or two about maketing oneself. Here are the five things I think are absolutely mandatory if you plan on building a brand (of course, there are more but we’ll just focus on these five for now).
5. Change It Up, When Necessary
I am STUNNED by the number of people I know in businesses that are not paying or growing, yet they keep doing things the same way. Einstein's definition of insanity is doing the same thing over and over again and expecting a different result. Don't do that. "Nuff said. Those are the 5 initial steps to building a brand.. what would you add? (Editor's note: This piece originally ran 4/08/2013)