Monday Morning Motivation:
How To Build A Brand In 5 Easy Steps
Hola and Happy Monday!
Well, my peeps, as you read this, I am airborne; taking yet another fight to another part of the country to partake in another wonderful adventure this life has afforded me.
I can’t give you a whole lot of detail yet but I will soon.. but I will say this; I have been tapped to host a new talk show that will tape in LA. Okay, that’s all for now. But the reason I want to share even just that little bit is because I think it illustrates the point I want to make in today’s Monday Morning Motivation. The above picture depicts how I built Good Enough Mother. You see, Good Enough Mother, the brand, is right at the center; it is the engine that drives everything. The spokes represent offshoots of the brand, important, but they are merely a magnifier of the brand engine.
That’s my ultimate philosophy. No, I don’t have a marketing degree but I am a student of life and have learned a thing or two about maketing oneself. Here are the five things I think are absolutely mandatory if you plan on building a brand (of course, there are more but we’ll just focus on these five for now).