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Monday Morning Motivation: How To Build A Brand In 5 Easy Steps

3D rendered Illustration. Isolated on white.

 Monday Morning Motivation:
How To Build A Brand In 5 Easy Steps

 

Hola and Happy Monday!

Well, my peeps, as you read this, I am airborne; taking yet another fight to another part of the country to partake in another wonderful adventure this life has afforded me.

I can’t give you a whole lot of detail yet but I will soon..  but I will say this; I have been tapped to host a new talk show that will tape in LA. Okay, that’s all for now. But the reason I want to share even just that little bit is because I think it illustrates the point I want to make in today’s Monday Morning Motivation. The above picture depicts how I built Good Enough Mother. You see, Good Enough Mother, the brand, is right at the center; it is the engine that drives everything. The spokes represent offshoots of the brand, important, but they are merely a magnifier of the brand engine.

That’s my ultimate philosophy. No, I don’t have a marketing degree but I am a student of life and have learned a thing or two about maketing oneself. Here are the five things I think are absolutely mandatory if you plan on building a brand (of course, there are more but we’ll just focus on these five for now).

2. Be Clear

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Do you have a mission statement? Every business should. You need to be clear on what you stand for, where you're going and what you hope to accomplish, because all of your decisions will be borne of that. It doesn't have to be long; two clear sentences ought to be fine. Then use it to guide your decision making. So in the case with GEM, we know all things we do, brands we partner with, and people we do business with fall in line with our way of thinking.

20 Comments

  1. Gayle Mahoney

    April 9, 2013 at 6:25 pm

    Hey Rene
    Awesome advice, as usual! I have worked in marketing/brand strategy for years and have never seen it all boiled down as succinctly as this!!!
    Love watching your brand grow!

  2. sandy

    April 16, 2013 at 4:44 pm

    You mentioned you had no marketing degree. But honestly, it doesn’t matter because you have life experience and work to back it up; I’d take advice from you over a person with a degree any day. There is something in me that resonates with what you’re saying: that is my thermometer. I believe what you’re saying is true. You’re a “goodenufmother” for me.(and I mean that in a positive way. You’ve been knocked down and jumped back on your feet. That’s good enough for me. It just makes me joyful to see what you’re doing. While being a social media giant isn’t my passion, I’ve learned from you that the advice still applies in everything in life. First it is about passion and then attending to details. Thank you so much for “doing you”.

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Combing the aisles at Target in search of the best deal on Cheerios, it hit Rene Syler like the stench of a dirty diaper on a hot summer’s day. Not only is perfection overrated its utterly impossible! Suddenly empowered, she figuratively donned her cape, scooped up another taco kit for dinner and Good Enough Mother was born.

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