Monday Morning Motivation:
How To Build A Brand In 5 Easy Steps
Hola and Happy Monday!
Well, my peeps, as you read this, I am airborne; taking yet another fight to another part of the country to partake in another wonderful adventure this life has afforded me.
I can’t give you a whole lot of detail yet but I will soon.. but I will say this; I have been tapped to host a new talk show that will tape in LA. Okay, that’s all for now. But the reason I want to share even just that little bit is because I think it illustrates the point I want to make in today’s Monday Morning Motivation. The above picture depicts how I built Good Enough Mother. You see, Good Enough Mother, the brand, is right at the center; it is the engine that drives everything. The spokes represent offshoots of the brand, important, but they are merely a magnifier of the brand engine.
That’s my ultimate philosophy. No, I don’t have a marketing degree but I am a student of life and have learned a thing or two about maketing oneself. Here are the five things I think are absolutely mandatory if you plan on building a brand (of course, there are more but we’ll just focus on these five for now).
2. Be Clear
Do you have a mission statement? Every business should. You need to be clear on what you stand for, where you're going and what you hope to accomplish, because all of your decisions will be borne of that. It doesn't have to be long; two clear sentences ought to be fine. Then use it to guide your decision making. So in the case with GEM, we know all things we do, brands we partner with, and people we do business with fall in line with our way of thinking.