Who Are You? 5 Reasons You Need A Personal Brand
This morning, my friend Debbie Mitchell tweeted a piece that was in The Huffington Post, written by a friend of hers, called “Brands “R” Us; Identity Crisis in the Age of Technology. Nancy Colier is a psychotherapist, interfaith minister, writer and public speaker with a book coming out in October.
She writes in this post about recent meetings with publicists and friends, many of whom are asking her about her “brand” and social media activity. Questions like does she have a blog, does she respond when people leave comments, is she on Twitter, Facebook and if so, how active is she?
All of these lead Ms. Colier to write , in part:
I blog on a variety of topics: spirituality, technology, psychology, parenting, a potpourri of material. The majority of the comments that I receive (not on the blog page, but in life) are about how I can become better known through my blog — use my writing to become more famous. Friends and colleagues ask if I am following enough people on Twitter (so that they will follow me back), whether I am responding to the people who comment on my blog (generating my fan base), and if I am posting helpful quotes on Facebook to promote my message. Mostly, people want to know how many followers I have. Every now and again someone mentions the material itself, but it is by far the exception. The dialogue is about using what I have to say in order to say something about me. Am I missing something… aren’t they the same thing?
Whether Ms. Colier believes it, we are all “brands”, some better defined than others. Your personal brand can be thought of as your outlook on life and while I’m no Life Lessons subject Ted Rubin, I have had a bit of experience in this realm. So here are Good Enough Mother’s 5 reasons everyone needs a personal brand.