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Life Lessons: Shameeka S. Ayers


Oh what can I possibly add about this woman that you cannot pick up on from the photo?  Well, let me try since Shameeka is today’s Life Lessons subject. I met this woman as we were waiting to board The Disney Dream last year. Of course I KNEW who she was from her wildly popular blog, The Broke Socialite. After turning her back on corporate America, she took her idea and turned into a  full-fledged brand that shows no signs of letting up. Read on about Shameeka and her vision and remember, if you’d like to be featured, drop us a line here; we’ll get the questions out to you STAT!

Are you happy at the moment?

I could not be happier if I tried. That’s real talk.

If you could go back and say anything to your 16-year-old self now – what would it be?

That trip to Spain that you are missing out on because you want to hang around your small town  all summer with your loser boyfriend? Go. In fact, run. Fast.

What’s the most important thing you’ve learned this year?

Everything that I need to succeed (okay…except a gajillion, billion dollars for those things that require capital) lives within me.

What do you most want to achieve in the next 12 months?

I produce a national series of highly curated dessert experiences and events. I’d like to identify licensees in my target markets so that more sweet teeth can be exposed to the concept.

What’s your secret to happiness?

Love God. Love myself. Love my family and friends. Love my job.

What one ritual or practice keeps you grounded?

I abide by an ever-evolving playlist of songs that are the soundtrack to my life: I play it whilst I work, drive, work out.

What’s your biggest regret?

Besides for work, I should have traveled abroad more in my 20’s.

What’s the most important lesson you’ve taught your kid(s)?

Bring no shame to the family name. Ha!

What bad habit would you most like to change about yourself?

As a creative, I can become easily distracted. Quickly. *shakes fist at self*

Aside from motherhood/fatherhood and marriage what are you most proud of in your life?

When I started my blog, The Broke Socialite, it was merely an outlet to share my shopping conquests. In fact, a group of girlfriends (some PR types) goaded me into blogging, for I was kicking and screaming against it. Lord knows I did not need ONE more thing on my To Do list. The more I wrote, the more I loved having a place, albeit virtual, to expend creative energy after spending hours at my highly technical job.  Through my alter ego, it was important to me to share that like me, my readers could live fabulous lifestyles, dress well and entertain successfully on a budget. And then it happened…the economy actually tanked. Shortly thereafter, my page views increased exponentially…folks “got” it! It was okay to live an austere lifestyle. After a couple of years, I knew I wanted to monetize. What I knew almost immediately was that I wanted to generate income from my blog…not necessarily ON my blog; thus, deciding to forgo the ad/affiliate route. It was then that I created my national dessert tour, Sugar Coma Events™. Because of my blog, I had legions of supporters throughout the US and a waiting audience when Sugar Coma coasted into most major markets.

When were you happiest?

April 14, 2010: the day I walked away from my cushy, six figure job in corporate America to become an entrepreneur. I left with absolutely NO regrets.

What ten words best describe you?

Loyal. Transparent. Dynamic. Funny. Driven. BRILLIANT. Empire-Builder. Wife. Step-mom. Authentic.

Shameeka Ayers married her love of marketing and public relations to her obsession with social media to create her alter-ego, blog and brand, The Broke Socialite, in 2006. Through this voice, Shameeka has utilized new media to create a national series of highly-lauded dessert tours and festivals called Sugar Coma Events (TM) which have been featured in publications such as Daily Candy, Southern Living, The Atlanta Journal-Constitution and Atlanta Magazine. She also produces lavish! (TM), a first-in-class lifestyle bloggers conference for those who utilize social media to engage about shelter, style, travel, food & wine, entertaining and other general lifestyle considerations. Also an author, Shameeka has recently penned Instantly!: How Quickly I Realized I Hate My Job (summer 2012) where occupational tomfoolery, hilarity and technology collide.

She and her husband, Eric, reside in Atlanta and are the proud parents of Gareth, a student-athlete at SMU in Dallas. The daughter of a breast cancer survivor, Shameeka actively participates in fundraising and awareness for the cure.

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