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Featured Advertiser: Hair Rules

 

Well, here I am,  on the cusp of another natural hair milestone so I figured what better way to mark that than by thanking one of those who’s been with me all along? So here’s a big, Good Enough Mother sloppy kiss to Hair Rules, a featured advertiser and a line I love.

When I first decided to go natural, I was on a quest to find the products that would work best for my hair. Remember now, I had been straightening my hair for about three decades and it wasn’t until it started falling out that I decided to stop with the chemicals. So there I was, a 40-something (ahem) woman who had no idea what to do with her own hair. So I started asking around, chatting up any woman I saw sporting natural hair. One of those days, I came across a woman with the most gorgeous, well-defined, moisturized curls I had ever seen. So right there, in the middle of Terminal C at LaGuardia Airport, I made her tell me her secret. She introduced me to a world of curls with two simple words; Hair Rules. I never looked back.

My hair, styled with Curly Whip

 

 I love all of the products but a couple of my favorites are the Daily Cleansing Cream and the one I can’t live without, Curly Whip which is what I use to get my curls to pop. It’s not drying or sticky and the best part is, if I tie my hair up at night (and sleep on my satin pillow case) I can get several days out of this style. Okay, enough of me prattling on, how about you hear a little from the folks behind the line? Meet Kristy Engels, Vice President of Social Media and Marketing for Hair Rules. And don’t forget – if you’d like to advertise on Good Enough Mother just click on the How To Advertise button in our left hand sidebar and we’ll be happy to help you out.

HOW WOULD YOU DESCRIBE HAIR RULES IN A NUTSHELL? 

We aim to redefine standards in hair care and styling to address the needs of a multi-textural world. Our goal is to undo years of hair despair and disappointment by helping both stylists and clients discover their texture and embrace the flexibility that it offers, via healthy and responsible methods.

WHAT MAKES THE RANGE DIFFERENT FROM COMPETING BRANDS?

Hair Rules’ approach is about finding beauty and relevance in all hair types and textures. Unlike other hair care brands that stand to combat natural texture, we stand to liberate and unite all textures by taking an honest, revolutionary approach to beauty through educating women, changing their perceptions and influencing industry practices.

What’s your biggest seller – and why? 

Our Daily Cleansing Cream is one of only a handful of cleansers on the market that shampoo without suds.  It is safe for all textures, preserves color-treated hair and is great for graying hair as well.

What are the 3 biggest mistakes women make with their hair?

The three biggest offenses are daily shampooing, failing to embrace and enhance your hair’s texture and overusing blow dryers and other heat styling tools.

What is the secret to happy, healthy hair?

Learning about the true potential of your texture and caring for it in the most responsible ways possible will give you the healthiest hair possible.

I’m a big believer in going natural – do you find many women in my position coming to you – and what do you tell them?

The first line of defense for any hair texture is to make sure you’re using the appropriate cleanser. Try using a non-suds, sulfate-free cleanser, which will ensure that your hair is left clean and hydrated, without stripping hair of its natural oils. This helps hair to retain its softness and pliability, which unleashes the optimal potential of your texture. Conventional shampoos with sulfates prevent kinky and curly textures from looking their best.

Good Enough Mother is all about making your life easier – how does Hair Rules fit with that ethos?

We encourage our clients to discover and embrace their hair’s unique texture, for the ultimate in hassle-free styling. This means putting down the combative texture-fighting products and tools and setting your hair free to be beautiful.

What are your ambitions for the future?

We want to continue to provide education and products to women so that they have all the tools they need to love their texture.

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