GEM On The Go!
How I Became Social Media Manager At Disney For A Day!
Helllll-ooooo! So you want to know how I got to such a swanky title at Disney World when I visited New Fantasyland last month? I’ll tell ya. Everyone at the park is Social Media Manager at Disney. Yup. Every picture we take, tweet we send, or Foursquare check in puts Disney on the social media map. But as creative as we are with the pictures, Disney is always one step ahead of us making sure each shot is advertising gold.
The point of any ad or social media campaign is to spread the message and in this case Disney wants everyone to know how magical it is. Well, as far as I’m concerned, mission accomplished. Everyone I saw on the way to Disney and on the way home was in complete awe of our adventure. People told me stories of when they went, and asked me questions about my journey. There was not one person who approached me who didn’t know who or what that mouse was on Joelle’s luggage (of course, we were headed to Orlando so the numbers may have been a little skewed). My point is this: Disney doesn’t need not one more drop of advertising. They’ve hit out of the park (get it?). Their message of magic, magical mouse ears, and memories has made it to the far corners of the Earth, but that’s not quite enough.
See, Disney does everything larger than life and why would you do everything you can to make fairy tales come true if you weren’t going to tell the world? And how do they do it? Branding, social media, and advertising. From the ride on the Magical Express from the airport on which a video about the parks and resorts is playing, to the naming of each resort “Disney…”, to incorporating “hidden Mickey ears” in the parks’ design and in keepsakes alike – everything is Disney, everything is branded, and every picture or tweet sends that same message. A message, of course, legions couldn’t be happier to send out. We are all couriers of Disney’s message, but that’s not all. Everyone of us social media personalities has the power to send out great information or bad. We’ve all seen bad press go viral, and so has Disney. I’ve never seen a place so in tune with their overall message being so seamlessly shared; and that’s the “magic” that transcends the walls and travels with each visitor far and wide.
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