These are turbulent times for “Today,” as “Good Morning America” comes close to winning the key 25-54 demographic this week.
“GMA” beat “Today” in viewers ages 25-54 for the first four days of the week, according to preliminary Nielsen numbers. It led its NBC News rival by approximately 360,000 total viewers and 40,000 in the key demo from Monday through Wednesday.
via ‘Good Morning America’ Comes Closer To Key Ratings Win Over ‘Today’.
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With GMA’s summer concert series, the genuineness in the faces of the anchors and their embracing of social media (particularly how active all the hosts are on Twitter), it’s no wonder the show has taken off! In my house, GMA is on in every room in the morning because it really gets my day started on an upbeat note.