- Ask Rene
- Family & Home
- Health & Beauty
- GEM ON THE GO
- Rene on TV
- GEM Salutes
Good Enough Mother did something today she’s always dreamed of doing and will certainly mortify the children; I was photographed naked. Well, not fully naked, but naked enough!
I got to be part of The Estee Lauder Companies digital social campaign for Breast Cancer Awareness. The 2010 core campaign features a woman taking a pledge with her hand over her bare breast. Today, we recreated that, using a handful of what they called “digital influencers” and they included lil’ ol’ me in that group (I KNOW, RIGHT?!).
For those of you who may not know, I am the daughter of two breast cancer survivors; my mother was diagnosed at 63. She found it on a mammogram, had a lumpectomy and radiation and is now 12 years cancer free! My father also had breast cancer, which always surprises people, as they don’t know men get the disease. But they can and they do; roughly 1900 cases are diagnosed each year in men.
In 2007, right after being let go (YOU’RE FIRED!) from my gig at CBS’s The Early Show, I had a preventive mastectomy. I had been diagnosed with the stage right before breast cancer and four biopsies in four years had taken their toll. Did you know breast cancer is diagnosed in more than 200-thousand women each year and 40-thousand a year die from the disease? Did you also know that family history only accounts for 5-10 percent of breast cancer cases? The rest come right out of the blue to people who have no family history. Did you know that, while not perfect, mammography is the best tool we have to date for finding early breast cancer? I have made it my life’s work to spread the word about early detection and treatment.
Which brings me back to today and the doffing of the top. So here are a few snaps from the shoot. Thanks so much to the folks at the Estee Lauder Companies and Marissa Thalberg for including me in this vital campaign!